About

Lamassu Apparel

Ancient strength. Modern spirit.

Lamassu Apparel was born from a deep pride in Assyrian history and a desire to carry that legacy into the modern world. Our name comes from the Lamassu — the winged guardian of ancient Assyria, a timeless symbol of strength, wisdom, and protection. Once standing watch over royal palaces, the Lamassu now inspires a new generation to rise, rebuild, and represent.

At Lamassu Apparel, every design tells a story — the story of a people who have endured, created, and thrived through millennia. We blend ancient symbolism with contemporary streetwear and minimal aesthetics, creating pieces that honor our past while embracing the future.

Each piece we create is more than clothing; it’s a statement of identity. From the ruins of Nineveh to the streets of today’s cities, the Assyrian legacy continues through those who carry it forward. Lamassu Apparel connects the past to the present, blending timeless symbolism with contemporary style for a new generation proud of its roots.

More than a clothing brand, Lamassu Apparel is a cultural statement — a celebration of identity, unity, and pride in being Assyrian. We believe heritage should be worn boldly, not hidden.